Agency / Lead Generation · 2025
ProPlus Agency
A high-converting lead generation agency website with bold copy, social proof, and a guaranteed results model. Built to dominate client acquisition.
About the project
Conversion-First Agency Platform
ProPlus needed a website that matches the energy of their guarantee — 10 new clients in 30 days or you don't pay. We built a conversion-focused platform with bold typography, a light-to-dark design flow, social proof throughout, and embedded booking. Every section is engineered to move visitors from curiosity to booked call.
Project Details
The Challenge
ProPlus had a bold offer — guaranteed client acquisition — but no digital presence that matched the confidence of their pitch.
No Online Authority
A strong offer with no website to back it up. Prospects had nowhere to verify credibility before booking a call.
Social Proof Gap
Real results and testimonials existed but weren't showcased in a format that builds trust at scale.
Conversion Friction
No streamlined path from landing on the site to booking a strategy call — every click was a potential drop-off.
The Solution
We designed a high-impact, scroll-driven experience that builds trust progressively — from bold claims to hard proof to frictionless booking.
Bold Visual Identity
Indigo-dominant palette with Sora headings and DM Sans body — premium, modern, and confident without being corporate.
Proof Architecture
Video testimonials, verified client messages, and detailed case studies with real metrics layered throughout the page.
Zero-Friction Booking
Cal.com integration embedded directly into the site with a clear 6-step process section eliminating objections before the CTA.
Production Pipeline
From raw client footage to final approved videos — the complete AI avatar production journey (33 videos)
Original unedited footage from the client — the starting point before any AI processing
Client Recording
Original selfie video
Reference Clip
Style reference playback
Website Showcase
Explore ProPlus Agency across different devices.
Live website preview - scroll inside to explore
Colour Palette
Indigo
#4F46E5
Violet
#7C3AED
Dark Surface
#0A0A0F
Warm White
#FAF9F6
Typography
Sora
Headings · Geometric Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%
DM Sans
Body Text · Humanist Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%
Tech Stack
Technologies powering this project
Next.js
React framework for production-grade applications
React
UI component library for building interfaces
TypeScript
Strongly typed JavaScript for better code quality
Tailwind
Utility-first CSS framework for rapid UI development
Netlify
Modern hosting and deployment platform
Performance Metrics
Lighthouse audit scores
Performance
Accessibility
Best Practices
SEO
The Result
The new site positions ProPlus as the go-to agency for guaranteed client acquisition. The conversion-focused design turns cold traffic into booked strategy calls, with social proof doing the heavy lifting at every scroll depth.
View Live Site →Ready to Start Your Project?
Let's discuss how I can help bring your vision to life.