Tiny Taxis
Children's taxi service that parents trust and kids think is cool
A children's taxi service had a unique challenge — look trustworthy enough for parents while being fun enough that kids don't dread the ride. We built a brand and site that walks that line perfectly.
Tiny Taxis needed to stand out in the children's transport market with a site that serves two very different audiences:
- 1Parents need to see safety credentials immediately
- 2The brand needed to feel fun without being childish
- 3Competitors looked generic and uninspiring
- 4No online booking capability
We created a dual-tone design that speaks to both parents and children:
Trust & Safety
- DBS-checked driver credentials prominently displayed
- Safety features and vehicle standards highlighted
- Parent testimonials and reviews section
- Clear pricing with no hidden fees
Brand Identity
- Playful yet professional colour palette
- Custom illustrations that appeal to kids
- Responsive design for busy parents on mobile
- Fast-loading pages for quick bookings
What We Built.
DBS-checked driver profiles
Vehicle safety standards
Parent review system
Mobile-first booking
Visual Identity.
Colours
Primary Blue
#1E3A5F
Playful Yellow
#FFD700
Clean White
#FFFFFF
Soft Grey
#F5F5F5
Typography
Inter
Primary Font
Weights
400 Regular
600 Semibold
700 Bold
Scale
64px H1
40px H2
24px H3
16px Body
Tech Stack
The new site immediately positioned Tiny Taxis as the premium children's transport option. Parent enquiries increased and the fun branding made kids actually look forward to their rides.
Like This Project?
Let's build something just as impressive for your business.