20244 weeksStartup / Branding
JennCo
Startup brand built from scratch — from napkin sketch to live product
4
Weeks to Launch
100%
Custom Design
∞
Scalable Brand
About
JennCo came to us with nothing but an idea. We built the entire brand identity — logo, colours, typography, website — taking them from a napkin sketch to a fully live product that looks like it's been around for years.
Challenge
JennCo was starting from zero with no visual identity:
- 1No logo, colours, or brand guidelines
- 2Needed to look established despite being brand new
- 3Had to stand out in a crowded startup space
- 4Required a website ready for investor presentations
Solution
We built a complete brand identity system from the ground up:
Brand Creation
- Logo design with multiple variations
- Colour system that works across all media
- Typography pairing for digital and print
- Brand guidelines document for consistency
Website Development
- Modern landing page with startup energy
- Feature showcase with clear value propositions
- Investor-ready presentation sections
- Email capture for early adopters
Key Features
What We Built.
Logo & brand identity
Complete colour system
Typography pairing
Launch-ready website
Design System
Visual Identity.
Colours
JennCo Primary
#6366F1
Dark
#0F172A
Light
#F8FAFC
Accent
#22D3EE
Typography
Inter
Primary Font
Weights
400 Regular
600 Semibold
700 Bold
Scale
64px H1
40px H2
24px H3
16px Body
Tech Stack
Next.jsTypeScriptTailwind CSSFramer Motion
Results
JennCo launched with a brand that looked mature and trustworthy from day one. The website became the centrepiece of their investor pitch deck, and the brand system scaled perfectly as they grew.