20243 weeksProfessional Services
Hewitt & Day
Professional services firm — established but modern, sophisticated without the stuffiness
10+
Years Established
500+
Clients Served
98%
Satisfaction
About
A professional services firm needed that perfect balance — looking established enough to trust with serious matters, but modern enough to not feel stuck in the past. Sophisticated design, clean UX, zero corporate stuffiness.
Challenge
Hewitt & Day's existing site felt corporate and cold, pushing potential clients away:
- 1Overly corporate design that felt impersonal
- 2Complex navigation making it hard to find services
- 3No clear pathway from browsing to booking a consultation
- 4Didn't reflect the firm's approachable nature
Solution
We created an elegant presence that balances authority with approachability:
Design Direction
- Warm professional palette — not cold corporate
- Clean typography hierarchy for easy scanning
- Subtle animations that add sophistication
- Photography-driven sections for human touch
User Experience
- Streamlined navigation — 3 clicks to anything
- Service pages with clear consultation CTAs
- Team profiles that show personality
- Mobile-optimised for professional on-the-go
Key Features
What We Built.
Professional service showcase
Team personality profiles
Consultation booking
Clean, elegant UX
Design System
Visual Identity.
Colours
Navy
#1B2A4A
Gold
#C9A84C
Ivory
#FAF8F5
Charcoal
#2D3436
Typography
Inter
Primary Font
Weights
300 Light
400 Regular
600 Semibold
Scale
56px H1
40px H2
24px H3
16px Body
Tech Stack
Next.jsTypeScriptTailwind CSSFramer Motion
Gallery
Screen Shots.
Results
The redesigned site strikes the perfect balance between established and modern. Consultation bookings increased and client feedback consistently praises how approachable the firm feels.