20243 weeksManufacturing / Steel
Bulldog Steel
Steel fabrication rebrand — now they look as strong as what they build
15+
Years Trading
200+
Projects Built
100%
Custom Work
About
A steel fabrication company stuck in 2005 needed a complete rebrand. We rebuilt their entire digital presence — from logo to website — giving them a brand as tough and reliable as the steel they work with.
Challenge
Bulldog Steel had an outdated brand that didn't reflect their capabilities:
- 1Logo and branding looked dated and unprofessional
- 2Website was template-based with poor functionality
- 3No showcase of their impressive fabrication work
- 4Losing contracts to competitors with better presentation
Solution
We created a complete rebrand and digital overhaul:
Brand Redesign
- Bold new logo reflecting strength and precision
- Industrial colour palette — blacks, steels, and amber
- Typography system that commands authority
- Brand guidelines document for consistency
Website Build
- Project gallery with fabrication showcases
- Service breakdown with capability specs
- Quote request system for quick enquiries
- Mobile-optimised for site managers
Key Features
What We Built.
Complete brand overhaul
Project showcase gallery
Quote request system
Mobile-first design
Design System
Visual Identity.
Colours
Steel Black
#1A1A1A
Forge Orange
#FF6B00
Steel Grey
#D4D4D4
Dark Steel
#2D2D2D
Typography
Inter
Primary Font
Weights
400 Regular
700 Bold
900 Black
Scale
64px H1
44px H2
28px H3
16px Body
Tech Stack
Next.jsTypeScriptTailwind CSSFramer Motion
Results
The rebrand transformed how clients perceive Bulldog Steel. They now compete confidently against larger firms, and the project gallery drives quality leads from customers who can see the craftsmanship.